Apple Q4 Earnings Report: Surprises and Shifts

Apple reported earnings per share (EPS) of $1.46, surpassing the expected $1.39 per share. The revenue was equally impressive at $89.5 billion, slightly higher than the $89.28 billion anticipated. However, beyond these standout numbers, a closer look at the segments reveals interesting shifts.


iPhone – The Steadfast Performer: Apple’s iPhone, a perennial standout, maintained its growth trajectory. The revenue from iPhones reached $43.81 billion, in line with market expectations and marking a 2% increase from the previous year. Interestingly, this was the only hardware line that experienced growth in the quarter, despite the period encompassing just a week of iPhone 15 sales. Apple CEO Tim Cook noted that the iPhone 15 outperformed its predecessor, the iPhone 14, for the same period in the previous year.

Mac and iPad – The Decliners: Apple’s Mac and iPad segments encountered declines. Mac sales fell by nearly 34% year over year, below Wall Street predictions. During a recent nighttime launch event, Apple introduced its new MacBook Pro laptops and iMac desktop, hinting at potential sales recovery with these new products. Cook expressed optimism, stating that the Mac is expected to have a significantly better quarter in the upcoming months.

Services Division – A Bright Spot: Apple’s services division was a shining star in the report, surpassing analyst expectations with $22.31 billion in revenue, marking a 16% increase from the previous year. This segment includes online subscriptions like iCloud storage, Apple Music, and AppleCare warranties. Notably, a substantial part of this business comes from Apple’s deal with Google, the default search engine on Apple’s Safari browser, adding an estimated $19 billion to Apple’s revenues this year.

Wearables – A Slight Setback: Apple’s wearables business, encompassing products like AirPods and Apple Watch, witnessed a slight dip of over 3% in revenue year over year.

Greater China Sales – Facing Challenges: Apple’s business in Greater China, its third-largest market, remains under scrutiny as it contends with rising competition from Huawei. Sales in Greater China were essentially flat year over year, amounting to $15.08 billion.


While Apple didn’t provide formal guidance for the future, the company did highlight its expectations for the December quarter. Apple anticipates that December quarter revenue will be “similar to” last year, albeit with one fewer week. Analysts were hoping for a return to year-over-year growth, estimating $122.98 billion in revenue for Apple’s most significant quarter.

Apple remains well-funded, with a staggering $162.1 billion in cash on hand. Additionally, the company will pay a dividend of 24 cents per share and has invested $25 billion during the quarter on share repurchases and dividends.

As the tech giant continues to navigate these shifts and challenges, Apple’s resilience and adaptability in various market segments are worth keeping a close eye on.

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