Developers Earned $20b From App Store Sales In 2016 And Jan. 1 2017 Was The App Store’s Best Day Ever

You know how everyone is still saying happy New Year? Well it looks like the guys at Apple can really say with a wide cheek. That’s because Apple released a statement that can be summarised as saying, developers earned $20b from the App Store in 2016 up 40 percent from 2015. Better is the fact January 1 2017 saw the biggest sales from the App Store in a single day at $240m and yes you can saying a big thanks to Pokémon Go and Super Mario Go both of which came to the App Store last year.

Super Mario Go was the most downloaded app as of Christmas and New Year’s Day and as Apple isn’t just releasing a statement for the sake of it because as you may know, Apple take a 30 percent cut from such transactions. This then means that the actual figures that developers earned would be around $28b and that goes to support Apple’s vision to strengthen its services seeing as its iPhone sales are on the decline.

The App Store is one of those services which brought in a revenue of $6.33b vs. $6.11b in the last quarter of last year. In the second quarter of last year, that figure stood at $5.99b and that was a 20 percent increase.

Other services include Apple Music, iCloud, iTunes among others and Apple says its subscription services was made about $2.7b and in addition to that, App Store search ads had a 50 percent conversion rate.

Here’s Apple’s press release below (just in case you don’t want to click on the link to read it on their website)

Record-Breaking Holiday Season for the App Store

Apple today announced that the App Store welcomed 2017 with its busiest single day ever on New Year’s Day, capping a record-breaking holiday season and a year of unprecedented developer earnings and breakout app hits. In 2016 alone, developers earned over $20 billion, up over 40 percent from 2015. Since the App Store launched in 2008, developers have earned over $60 billion, creating amazing app experiences for App Store customers across iPhone, iPad, Apple Watch, Apple TV and Mac. Those efforts helped kick off 2017 with a remarkable start, making New Year’s Day the highest single day ever for the App Store with nearly $240 million in purchases. 

“2016 was a record-shattering year for the App Store, generating $20 billion for developers, and 2017 is off to a great start with Jan. 1 as the single biggest day ever on the App Store,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “We want to thank our entire developer community for the many innovative apps they have created — which together with our products — help to truly enrich people’s lives.”

Customers broke all-time records this holiday season with purchases from the App Store topping $3 billion in December. In the same month, Nintendo’s Super Mario Run made history with more than 40 million downloads in just four days after its release, and was the most downloaded app globally on Christmas Day and New Year’s Day. 

Super Mario Run is also among last year’s top 10 most downloaded apps worldwide, with Pokémon Go taking the top spot. Pokémon Go, a beloved game from Niantic, quickly became a cultural phenomenon in mid-2016. Prisma, Reigns, Procreate, Lumino City, Sweat With Kayla and djay Pro, from some of Apple’s independent developers, were among the most successful apps for iPhone, iPad, Apple TV, Apple Watch and Mac, respectively. The App Store offers 2.2 million apps in total, up over 20 percent from last year. 

With the App Store available in 155 countries, Apple’s customers have access to millions of apps to make their lives easier, enrich their passions and connect with people from all around the world. The App Store’s top-grossing markets include the US, China, Japan and the UK, with China experiencing record year-over-year growth at an incredible 90 percent. The global impact of the App Store was captured this past year with two campaigns — Apps for Earth and Games for (RED). In partnership with the World Wildlife Fund and (RED), customers were empowered to make a difference, helping to protect life on our planet and join the fight against AIDS. The custom content created by each campaign’s participating developers helped raise over $17 million in total for the two organizations. 

With the introduction of iMessage® apps and SiriKit in iOS 10, developers created exciting new types of app experiences. iPhone and iPad customers now have access to over 21,000 iMessage apps to send stickers and easily collaborate with friends, and for the first time ever, users can ask Siri® to book rides, make payments, return a call and more.

Since subscriptions became available across all 25 app categories this fall, including Games and Kids, customers can subscribe to their favorite services from over 20,000 apps, with Netflix, HBO Now, Line, Tinder and MLB.com At Bat among last year’s most popular. iPhone and iPad customers grew the App Store’s subscription billings significantly in 2016, to $2.7 billion, up 74 percent from 2015. 

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

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