Many tech companies, especially Facebook, have criticized Apple for changing their business model with its app tracking transparency (ATT) feature on iPhones. Maybe Facebook feels threatened by this, but definitely not Snapchat. Evan Speigel has come out to say that he is content with Apple’s rules of charging 30 percent fees on any in-app transactions on platforms such as Snapchat. Although Snapchat doesn’t seem to have a choice but to abide by Apple’s rules, CEO Speigel said that “…we’re happy to do it…”
“We really feel like Snapchat wouldn’t exist without the iPhone and without the amazing platform that Apple has created. In that sense, I’m not sure we have a choice about paying the 30 percent fee, and of course, we’re happy to do it in exchange for all the amazing technology that they provide us in terms of the software but also in terms of their hardware advancements”, he said.
Not everyone is happy or excited to pay the 30 percent fee that Apple is charging. Business mogul Barry Diller was furious about this and revealed that his companies are “overcharged in a disgusting manner” by Apple. “The idea that they actually justify it by saying, ‘we spend all this money protecting our little app store’. I mean, it’s criminal. Well, it will be criminal”, he said.
Snapchat’s CEO Evan Speigel emphasized on the company’s relationship with Apple and said that Apple has been a great partner. The CEO also lauded Apple for its latest iOS version that capitalizes on providing users with more privacy protections. “We’re really aligned with them on the changes they’re making to help protect privacy. And so far, the early investments we made starting almost 10 years ago to protect user privacy on our platform are really paying off”.
The CEO also mentioned that Apple’s privacy modifications have had impact on Snapchat’s advertising business and that the company has been working assiduously to assist advertising clients switch to Apple’s SKAdNetwork, which iPhone uses to measure the efficacy of their ads. “So far, that transition has gone smoothly for our business”, the CEO said.