Photo credit: Facebook
Meta, the parent of Facebook and Instagram has announced that users can now share their NFTs on these platforms. “As we continue rolling out digital collectibles on Facebook and Instagram, we’ve started giving people the ability to post digital collectibles that they own across both Facebook and Instagram. This will enable people to connect their digital wallets once to either app in order to share their digital collectibles across both,” its announcement read.
Following the announcement, users of Facebook and Instagram can now connect their wallets (such as Rainbow, Trust Wallet, Coinbase Wallet, Dapper Wallet, and MetaMask) to their accounts and share digital collectibles minted on Flow, Polygon, and Ethereum to their feeds.
Meta has been testing this feature since May after Mark Zuckerberg first made the announcement that NFTs are coming to Instagram. Tests for the feature started in May with select creators and in June more people were added with the announcement that Facebook was going to feature NFTs in the future alongside Instagram. That same June, Facebook started showcasing digital collectibles with select US-based creators and in July, the support was launched on Instagram in 100 countries.
Like posts, users will be able to cross-post NFTs on both their Facebook and Instagram, but this is only available to users in the US for now. The company is also currently working on custom animations for NFT posts and digital collectible collections, according to experts. This goes in line with what Mark Zuckerberg said earlier this year that Meta will work on displaying NFTs via Instagram Stories and make them Spark AR compatible.
Meta joins the growing number of social platforms that are finding ways to integrate NFTs onto their platforms. For example, Twitter and Reddit are focused on NFT-based avatars, while Meta is trying to increase its reach and interest in its platforms by letting people showcase their NFTs through posts.
Meta’s strategy includes providing support for all major blockchains and wallets so that NFT enthusiasts and creators can showcase their NFTs while other people who may or may not be curious get to see them as posts, and probably learn about them.
It is pertinent to know that NFT creators have been posting and sharing their NFTs on Instagram long before Meta’s decision to provide them with support. What Meta is trying to do now, is leverage this as an additional income stream.