Lagos and San Francisco-based cross-border payments company Klasha has expanded to Ghana and the development comes on the heels of its $2.4 million seed round which was completed less than a week ago.
At first, the company founded in 2018 by Jessica Anuna focused on enabling Africans to have direct access to global fashion retailers and be able to purchase goods directly from these retailers. The company has had significant growth and has evolved into providing API solutions and other integration that promote seamless cross-border payments in Africa. Apart from providing the aforementioned services, the company which launched in Nigeria in May this year also provides delivery services for less than the average time for delivery. Through its platform, global merchants can also get to receive payments in local African currencies.
Klasha has been going on about expanding to other African countries. The company plans on expanding to three other African countries before the year’s end. According to Klasha, its Ghana expansion is opening the country to seamless international e-commerce and helping global merchants walk a path into the Ghanaian space. Ghana’s e-commerce economy is valued at $429 million and is expected to rise to $811 million by the year 2024 and Klasha wants to help these merchants to benefit from this.
Speaking about the expansion to Ghana, CEO Jessica Anuna said that “Before now, international online and offline businesses faced the challenge of accepting online payments from Africa and even delivering items to Ghana. Our solutions will simplify the process, removing payments and last-mile delivery barriers, making it easier and faster for retailers to collect online payments in Ghana, manage payouts and expand seamlessly”.
Last week Klasha raised $2.4 million from its seed round. The round was led by Greycroft and saw participation from other investors and angels like FirstRound VC, Practical VC, Berrywood Capital, Seedcamp, AVG Basecamp Fund, Expert Dojo, 2.12 Angels, MiLA Capital and Plug and Play, Michael Pennington, the Co-founder of Gumtree, Techcrunch’s former Head of Product – Santosh Ankola, and Joe Cross of Wise. The company’s plan is to expand into more African territories as well as grow its customer base.
Klasha’s mobile app is now available in Ghana, in fact, it has been upgraded to include more functionalities that will allow users to be able to make transfers between Nigeria and Ghana. Also, users get to enjoy a wallet that can hold money in various African currencies. Users can also get to send money and make exchanges.
“We are excited to bring our innovative payment and commerce solutions to power Ghana’s e-commerce growth. In the coming months, we will expand to more countries to facilitate seamless e-commerce and cross-border payments”, Marketing Manager of Klasha, Edidiong Ekong said.