TechBookyBusiness
No Result
View All Result
Friday, July 1, 2022
  • Login
  • Home
  • TechBooky
  • Africa
  • TV
  • Startup
  • Earnings
  • Crypto Price
  • Submit Article
  • Contact Us
  • About Us
Subscribe
TechBooky Business
No Result
View All Result
Home Ecommerce

Shopify And TikTok Partner On A Feature That Would Let Shoppers Buy Directly From The TikTok App

Ibhadojemu Lucky Emmanuel by Ibhadojemu Lucky Emmanuel
August 24, 2021
in Ecommerce, Service
Share on FacebookShare on Twitter

The E-commerce space is about to get rustled as TikTok partners with Shopify on a feature that would allow individuals to buy directly from TikTok. According to TikTok and Shopify, the deal aims to provide a channel for Shopify merchants to reach new audiences and drive sales on TikTok.

When launched, Shopify merchants will be allowed to create, run and optimize their TikTok marketing campaigns directly from the Shopify dashboard by installing the new TikTok channel app from the Shopify App Store. Once installed, the key functions from the TikTok For Business Ads Manager will be granted to the merchants.

TikTok’s business ad tools allow merchants to create native, shareable content that turns their products into In-Feed video ads that will resonate with the TikTok community. Merchants will be able to target their audiences across gender, age, user behavior, and video category, and then track the campaign’s performance over time. The campaigns’ costs will vary, based on the merchant’s business objectives and how much they want to spend.

To get started, merchants who want to advertise on TikTok will first install the TikTok channel app, then create and connect their TikTok For Business account and install the one-click pixel. They can then deploy In-Feed shoppable video ads by selecting the product they want to feature using ad templates specifically designed for commerce. The features work for merchants of any size, Shopify said.

TikTok is one of the world’s fastest-growing entertainment platforms, and, in recent times, has been recognized as a force to reckon with. “As social commerce proliferates, retailers are recognizing that TikTok’s creative and highly engaged community sets it apart from other platforms. We’re constantly exploring new and innovative ways to connect brands with our users, and Shopify is the perfect partner to help us grow and expand our commerce capabilities globally,” Blake Chandlee, Vice President, Global Business Solutions at TikTok, in a statement.

Talking about the new partnership, Satish Kanwar, Vice President of Product at Shopify,  said that the TikTok channel meant that Shopify merchants, even those without a strong TikTok following of their own yet, could now connect new audiences using content that felt authentic and genuine to the TikTok experience.

To get the ball rolling, merchants are being offered a $300 ad credit to get started with their first TikTok campaign.

TikTok and Shopify’s partnership won’t be limited to the new TikTok channel app, however. TikTok says it plans to start testing new in-app features that will make it easier for users to discover Shopify merchants and their products by expanding their reach through video and on their account profiles; features which will also let users browse merchant’s products and shop directly through the TikTok app.

The new TikTok channel for Shopify merchants is currently available in the United States and will be available in other markets next year. As competition continues to increase in the e-commerce sector, TikTok’s new partnership with Shopify could give TikTok an edge over other platforms providing social commerce, such as the renowned tech giant, Facebook.

Total
0
Shares
Share 1
Tweet 0
Pin it 0
Share 0

Related Posts:

  • Sources Say ByteDance Is In Talks With Wall Street Banks To Borrow Over $3 Billion
    Sources Say ByteDance Is In Talks With Wall Street Banks To…
  • New Partnership Between Microsoft And Shopify Will Bring Merchant Listings to Bing, Edge And Microsoft Start
    New Partnership Between Microsoft And Shopify Will Bring…
  • Shopify Declines 17 Percent On Lower-than-expected First Quarter Earnings Result
    Shopify Declines 17 Percent On Lower-than-expected First…
  • Facebook’s Instagram Launches ‘Remix for Reels’
    Facebook’s Instagram Launches ‘Remix for Reels’
  • TikTok Was The Most Downloaded App Globally For The First Quarter Of 2022
    TikTok Was The Most Downloaded App Globally For The First…
  • YouTube Will Compensate Indian Users For creating Shorts
    YouTube Will Compensate Indian Users For creating Shorts
  • TikTok Takes Over As The Most Downloaded Non-gaming App In March
    TikTok Takes Over As The Most Downloaded Non-gaming App In…
  • Shou Zi Chew Steps Down From His Role As ByteDance's CFO To Focus On Being TikTok's CEO
    Shou Zi Chew Steps Down From His Role As ByteDance's CFO To…
Tags: marketingpartnershipShopifyshoppingtiktok
Previous Post

Bitnob Plans To Provide Africans With A Free, 10-second Remittance Transfer Service Via Bitcoin Lightning Network

Next Post

South Korean Parliament Committee Vote Against Google And Apple’s In-app Purchase Commission

Next Post
South Korean Parliament Committee Vote Against Google And Apple’s In-app Purchase Commission

South Korean Parliament Committee Vote Against Google And Apple’s In-app Purchase Commission

No Result
View All Result

Get top tech business news in your inbox

subscription from
Loading

Crypto Price List

  • USD
  • EUR
  • GPB
  • AUD
  • JPY
  • TadpoleTadpole(TAD)
    $7.32-1.74%
  • SEENSEEN(SEEN)
    $2.05-2.27%
  • EvedoEvedo(EVED)
    $0.082301-0.80%
  • MarginswapMarginswap(MFI)
    $0.184213-2.11%
  • SakeTokenSakeToken(SAKE)
    $0.0127135.28%
  • WTF TokenWTF Token(WTF)
    $0.0113500.17%
  • BNSD FinanceBNSD Finance(BNSD)
    $0.005461-5.83%
  • RobotinaRobotina(ROX)
    $0.00266138.50%
  • CageCage(C4G3)
    $0.005010-3.67%
  • YAM v2YAM v2(YAMV2)
    $4.70-1.41%

Recent Posts

  • June Was Bitcoin’s Worst Month On Record After The Flagship Crypto Lost 40 Percent Of Its Value
  • Nigerian Mobility Startup Moove Gets $20 Million From The UK Government’s Development Finance Institution – British International Investment (BII)
  • Morocco Wants To Regulate Cryptocurrencies, Introduces New Crypto Bill
  • South African Fintech Sava Secures $2 Million In Pre-seed Funding
  • Snapchat Launches Its Paid Subscription Plan Snapchat Plus

Categories

  • Acquisition
  • Acquisition & Merger
  • App
  • Banking
  • Capital
  • Cryptocurrency
  • Earnings
  • Ecommerce
  • Economy
  • Enterprise
  • Event
  • Funding
  • Gadget
  • Government
  • internet
  • Investment
  • Market
  • Merger
  • Money
  • Partnership
  • Personnel
  • Service
  • Social Media
  • Startup
  • Stocks
  • telecom
  • Venture Capital

Get top tech business news in your inbox

subscription from
Loading

Popular Tags

Acquisition africa amazon apple bitcoin cbn china coinbase company crypto cryptocurrency e-commerce earnings earnings season elon musk facebook fintech Funding gadget google government india internet Investment ipo kenya microsoft money netflix nigeria payment payments Q1 revenue russia service shares social media Startup Stock tech tesla twitter Ukraine whatsapp

Calendar

July 2022
M T W T F S S
 123
45678910
11121314151617
18192021222324
25262728293031
« Jun    

Categories

  • Acquisition
  • Acquisition & Merger
  • App
  • Banking
  • Capital
  • Cryptocurrency
  • Earnings
  • Ecommerce
  • Economy
  • Enterprise
  • Event
  • Funding
  • Gadget
  • Government
  • internet
  • Investment
  • Market
  • Merger
  • Money
  • Partnership
  • Personnel
  • Service
  • Social Media
  • Startup
  • Stocks
  • telecom
  • Venture Capital

Recent News

  • June Was Bitcoin’s Worst Month On Record After The Flagship Crypto Lost 40 Percent Of Its Value
  • Nigerian Mobility Startup Moove Gets $20 Million From The UK Government’s Development Finance Institution – British International Investment (BII)
  • Morocco Wants To Regulate Cryptocurrencies, Introduces New Crypto Bill
  • South African Fintech Sava Secures $2 Million In Pre-seed Funding
  • Snapchat Launches Its Paid Subscription Plan Snapchat Plus
  • Taiwan’s Central Bank Is Working On A Government-run Digital Currency

© 2021 Techbooky Business - Design by Techbookyelite.

No Result
View All Result
  • Home
  • TechBooky
  • Africa
  • TV
  • Startup
  • Earnings
  • Crypto Price
  • Submit Article
  • Contact Us
  • About Us

© 2021 Techbooky Business - Design by Techbookyelite.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • bitcoinBitcoin(BTC)$19,310.100.89%
  • ethereumEthereum(ETH)$1,058.372.86%
  • tetherTether(USDT)$1.00-0.20%
  • usd-coinUSD Coin(USDC)$1.000.04%
  • binancecoinBNB(BNB)$214.971.16%
  • Binance USDBinance USD(BUSD)$1.00-0.06%
  • rippleXRP(XRP)$0.312846-0.22%
  • cardanoCardano(ADA)$0.4464590.18%
  • SolanaSolana(SOL)$32.420.96%
  • dogecoinDogecoin(DOGE)$0.0654130.24%
  • polkadotPolkadot(DOT)$6.71-1.54%
  • Shiba InuShiba Inu(SHIB)$0.000010-1.21%
  • AvalancheAvalanche(AVAX)$15.96-2.42%
  • matic-networkPolygon(MATIC)$0.4564261.55%
  • Terra Luna ClassicTerra Luna Classic(LUNC)$0.000071-5.36%
Posting....