Former President of the United States of America, Donald Trump, promised to launch his own social media venture after being banned from various platforms last year and he didn’t sleep on that promise at all.
Truth Social, the Donald Trump-owned social media venture has launched an eponymous app on Apple’s App Store. The platform has earlier announced that it was launching today, the 21st of February, 2021. The app which was available for pre-order prior to its launch, was available for download by midnight and those who had pre-ordered got it added to their list of apps.
The launch of the social media platform launches the return of the former President and business magnate back to social media. Donald Trump was ousted from social media platforms Facebook, Twitter and YouTube after the attack on the US Capitol by his supporters in January last year. The former President was accused of using his social media to incite violence via the messages he posted, and this was breaking a handful of rules governing these platforms.
Truth social has been in use by a close group of people who had been invited to test it, just like how Clubhouse came into the scene. Since its launch, there have been reports of difficulty with registration. While some users encountered problems with registration, some said they were added to a waitlist and that the message displayed reads “Due to massive demand, we have placed you on our waitlist.”
Truth Social is led by former Republican US congressman Devin Nunes and Trump Media & Technology Group (TMTG), and is tagging itself as one of the “increasingly extinct” technology companies pioneering for free speech. It is tagging itself a platform for people who feel suppressed on other established platforms.
The question on the lips of quite a handful of people is how the company plans to compete with established rivals such as Twitter and Facebook. Upcoming rivals such as Parler and Gettr are still far away from being considered as competitors of these established social media companies.
Yesterday, while he spoke on Fox News’ Morning Futures with Maria Bartiromo, Devin Nunes said that “This week we will begin to roll out on the Apple App Store. That’s going to be awesome, because we’re going to get so many more people that are going to be on the platform. Our goal is, I think we’re going to hit it, I think by the end of March we’re going to be fully operational at least within the United States”.