Upflowy, an Australian-based startup that offers a drag and drop tool to build and optimize personalized web experiences, announced today that it has secured $4 million in funding, bringing the startup’s total funding to over $5 million.
The round was led by San Francisco-based venture capital company, Counterpart Ventures; the company’s first investment in Australia. It also had the participation of returning investors Tidal, Global Founders Capital, Black Nova, and Antler.
Commenting on the partnership with Upflowy, Patrick Eggen, Co-founder and General Partner at Counterpart Ventures, said: “Modern organizations need simple, no-code solutions that remove the friction between data collection and customer experience. The market is full of clunky solutions that rely on engineers to create web experiences, which inhibits testing and improvement.”
“Upflowy is in the unique position to re-envision this market, enabling teams to create the web experiences that consumers need and demand. We are thrilled to partner with Guillaume and his team at Upflowy in the early innings of their journey,” he added.
Upflowy was founded in 2020 when its co-founders saw an opportunity to create a product that would serve the needs of a lot of founders, marketers and entrepreneurs. Guillaume Ang, Matthew Browne, and Alexandre Girard—the founders of Upflowy—said they founded the startup to help entrepreneurs and marketers, especially startups, boost conversion rates and user flows. According to them, businesses have for too long been dependent on development or engineering teams that are consumed with improving the products and don’t have time to support marketing endeavours. But with Upflowy, marketers are able to keep users interested and engaged while informing and setting expectations. And now, according to Ang, hundreds of businesses now use Upflowy, with a range of clients from B2B tech, SaaS and healthcare to B2C companies like fashion brands and a national sports team.
Touting the efficiency and relevance in the present times, former Managing Director of APAC at Optimizely Dan Ross said: “Upflowy’s platform has managed to solve an issue that nearly every company faces. There are currently no other tools on the market that give teams the ability to quickly create, test and iterate on full sign-up flows and feed data straight into any other platform, which are looking to convert visitors into customers.”
With the latest capital, Upflowy plans to build out its platform and increase its features. The company is also due to set up a base in the United States this year to increase its presence in the region.